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Marketo Reviews

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1994 Ratings
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Score 7.9 out of 100
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Marketo Scorecard Summary

Likelihood to Recommend (1994)
7.9
Likelihood to Renew (146)
7.7
Usability (88)
5.1
Availability (46)
8.2
Performance (56)
7.5
Support Rating (154)
6.9
In-Person Training (11)
7.8
Online Training (27)
5.4
Implementation Rating (108)
7.3
Product Scalability (9)
8.5

Feature Scorecard Summary

Email & Online Marketing
7.6
WYSIWYG email editor (671)
7.1
Dynamic content (643)
7.7
Ability to test dynamic content (628)
7.3
Landing pages (684)
6.6
A/B testing (666)
7.5
Mobile optimization (652)
6.9
Email deliverability reporting (1330)
8.1
List management (709)
8.3
Triggered drip sequences (642)
8.5
Lead Management
8.1
Lead nurturing (701)
8.2
Lead scoring and grading (677)
8.3
Data quality management (675)
7.9
Automated sales alerts and tasks (651)
8.1
Campaign Management
7.1
Calendaring (530)
6.3
Event/webinar marketing (630)
7.9
Social Media Marketing
6.0
Social sharing and campaigns (407)
6.0
Social profile integration (381)
6.1
Reporting & Analytics
6.6
Dashboards (661)
6.4
Standard reports (697)
6.6
Custom reports (662)
6.7
Platform & Infrastructure
7.5
API (601)
8.2
Role-based workflow & approvals (521)
8.0
Customizability (631)
7.8
Integration with Salesforce.com (607)
8.4
Integration with Microsoft Dynamics CRM (189)
6.9
Integration with SugarCRM (122)
6.0

What is Marketo?

Marketo Engage aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.
Categories:  Marketing Analytics,  Marketing Automation

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Marketo Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Marketo Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Marketo Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS